Pickle Pop gave Robertson a vast canvas to show off her eye for interior design: The cavernous space has three pickleball courts in a custom dark red, a seating area filled with space-age furniture sourced from the Rose Bowl Flea Market, and sumptuous baby-blue velvet curtains cloaking the walls. “I feel like just retail is never enough, and I’ve actually always felt that way,” she said, especially in large spaces that can accommodate experience-based businesses. She pitched the idea to Robertson: “Maybe, instead of doing a traditional retail pop-up with a space as big as a cafe, we do an experiential retail concept where you sell a pickleball-focused line, and we have three or four pickleball courts in the space,” she said. McCaffrey was inspired by the successful retail pop-ups that Robertson ran before the pandemic but wanted to go bigger for Pickle Pop. In an area where there is little undeveloped land and neighbors are likely to push back at new housing, some see the declining malls as ideal places to build. malls, fading from their hip glory days, may get new lives as apartments And in June, the owners of San Francisco’s largest mall announced they were pulling the plug after an announcement that one of its largest tenants, Nordstrom, was closing its store there.Ĭalifornia O.C. which owns Gap, Old Navy, Athleta and Banana Republic - announced in 2020 that it planned to close 350 Gap and Banana Republic stores in the next three years. The Promenade is not alone in its retail struggles. Key tenants, including a flagship Banana Republic and Old Navy on the same block, left in 2021.īut some of the Promenade’s vacant storefronts have presented new opportunities - and great deals - for tenants who see the value in the beachside shopping district steps from one of Southern California’s wealthiest ZIP Codes. Malls and big-box stores nationwide are struggling as the retail landscape evolves and consumers increasingly opt to shop online, and Santa Monica’s Third Street Promenade, long considered a hot shopping destination in Southern California, has felt the effects of this bricks-and-mortar slump. A week ahead of its official opening, the space was already hosting small-scale corporate events on its burgundy courts after eager players slid into Pickle Pop’s Instagram DMs offering to pay up for early access.
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