![]() “That’s really what inspired us,” Gerber says. The street artist Lee Quiñones was working on a mural for the hotel, and one of the images he was doing was of Mr. Purple” for his preferred shade of clothing. The bar name comes from the Lower East Side icon David Wilkie, who became known as “Mr. Purple’s house cocktails average around $14 to $15, and beers are $7. “We’re not the Lower East Side place that has $3 beers and $1 shots,” Gerber says Mr. Though there will be some adjustments for the group - “we’ll see a lot more tattoos on our staff” - the move to the Lower East Side sees Gerber maintaining their high-end approach. Purple is the first venture this far downtown for Gerber Group, which operates places such as Union Square’s Irvington and The Roof at Viceroy, along Central Park. The bar program also aims to stay local, with small-batch spirits, wines from Long Island and beer from Brooklyn. In the morning downstairs on the 14th floor lobby level, Mr Purple will serve grab-and-go Balthazar pastries, Irving Farm Coffee and Liquiteria cold-pressed juice. The menu is straightforward, featuring “everything from flatbreads and pizzas to a great burger to a Cobb salad to a kale salad,” Gerber says. “We’re not looking to put them out of business, we’re looking to support them.” “We think it’s important to keep it local and support the local community,” Gerber says. “You’re not going to have noise on the streets because people are already up here.”Īdditionally, they have incorporated many downtown businesses into their menu, including corned beef from 2nd Ave Deli and gelato from il laboratorio del gelato. ![]() Purple on the 14th and 15th floors, respectively. “We went in front of the community board to get our liquor license, and we also explained to them that we’re not going to have people downstairs,” Gerber says of the thinking behind having the lobby and Mr. They have made conscious efforts to keep the peace with the neighborhood wherever possible, including hiring locally and designing the space to keep nightlife noise off the streets. “The thing was sitting here unfinished for many years, we came in and said, ‘Look, it’s going to get finished, we’re going to finish it with care.’” “This area was getting very overbuilt, and this community was very protective of their nice little four-story buildings,” he says. Gerber is acutely aware of the tensions the neighborhood has felt over the past several years as big development has swept in. The economy then crashed, and the building sat unfinished until Hotel Indigo took hold. The building was approved before 2008, and since then the neighborhood has downsized the zoning and restricted the building of such tall structures. That view is certainly worth capitalizing on given how hard a good one is to find any longer on the Lower East Side. We kept the bottles low so if you’re sitting at the bar, the design is the view,” says Gerber. The design concept for the spot was, intentionally, highly minimal. ![]() Purple knows its strength is the view, and it plays to that. With vast views of downtown Manhattan, and two opposing roof deck terraces - one stretching 5,000 square feet with a bar and swimming pool, and the other, a 750-square-foot space - Mr. Signature sips include refined twists on classic cocktails like the GG Manhattan and Old Fashioned, in addition to craft cocktails carbonated and bottled in-house.The 15th floor of Hotel Indigo is certainly no basement. The bar menu features an expansive collection of small-batch spirits, regionally brewed craft beers, universal wine offerings and a rotating selection of Gerber Group’s classic and modern cocktails that highlight market fresh ingredients. Purple’s menu connects with local iconic culinary staples, in addition to featuring locally sourced ingredients. ft., and is outfitted with its own swimming pool, bar and variety of seating options including chaise lounges, banquettes, and high top communal tables. ![]() The larger terrace located on the west side of the space measures 5,000 sq. eastern terrace is perfect for an intimate gathering. interior space is complemented by two terraces. Using downtown New York as a backdrop, the 3,000 sq. Designed by internationally acclaimed design firm Crème Design, the space recreates an artist-loft ambiance with indoor and outdoor areas displayed through the use of reclaimed wood structures, juxtaposed with concrete, metal, free hanging lights, and contemporary wooden furniture. Purple, a rooftop bar and restaurant located on the 15th floor of Hotel Indigo Lower East Side, captures the vibrant and artistic spirit of the LES. ![]()
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